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Image Optimization for SEO

What is Image Optimization for SEO?

Image Optimization, in relation to Search Engine Optimization (SEO), means that when an image is uploaded to a website, it is optimized for best performance in terms of page load speed and search engine visibility. Which are both extremely important for SEO. So what do you mean by optimize? I hear you ask. Optimizing for page load speeds means shrinking an image to a suitable size, reducing it to an “optimal” size (resolution and megabytes) so it still looks good on the page but loads a lot faster. Images generally have the greatest impact on page load speeds. Fast loading pages tells Google, Bing and other search engines that you have a good website worth looking at. Optimizing for search engine visibility means adding alt tags and file names that contain keywords to images which tells Google, Bing and other search engines what your images contain so that they can be indexed and users can search for them.

 

Why does Image Optimization matter?

As previously mentioned, image optimization increases search engine visibility of images and reduces the time your pages take to load. This is particularly important in today’s day and age of instant information, as some users won’t wait more than a few seconds for your page to load. According to Kissmetrics, 47 percent of visitors expect a website to load in less than 2 seconds, and 40 percent of visitors will leave the website if the loading process takes more than 3 seconds. This can mean a higher percentage of bounce-backs (when a user clicks the back button after clicking on your site), less traffic and lower conversions for your site.

 

How does One Punch Digital utilize Image Optimization techniques?

We employ the above techniques and many more in order to maximize image optimization for SEO. Some other techniques include:

  • Minimize HTTP Requests
  • Reduce server response time
  • Enable compression
  • Enable browser caching
  • Minify Resources like HTML & JavaScript
  • Optimize files
  • Optimize CSS delivery
  • Prioritize above-the-fold content